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Martin Terhart

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adidas - The Quest

Zinedine Zidanes journey finally leads him to the 2010 FIFA World Cup in South Africa. Along the way he has shown the players types that every team needs. The only question that remains: Who will lead his team to victory?

The static work was launched alongside a series of content mainly on the adidas football facebook page.

These player films where matched up based on the actual results from the tournament and kept fueling the conversations on facebook. 

A facebook matchup app also allowed everyone to predict which player would lead his team to victory in an upcoming match.

 

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