The first commercial partner on the famous shirt of FC Barcelona wanted to show the world their passion and pride to now be a part of the story of such a club.
After winning the pitch we worked together with Somesuch's Nick Gordon to create the Land of FC Barcelona.
The result was liked so much by the fans around the world that it became the most watched video ever on FCB's facebook channel with over 15 million views and we even got a place in the official FCB museum.
And I got to paint a plane... with a bit of help.
2015 HP launched the first HP OMEN gaming laptop. A powerful machine in a small package. The only part it was lacking was credibility within the eSports PC gaming community. To prove that a "printer brand" understands PC gaming we created the Omen Challenge. A live event that contributes to the culture of eSports and the first ever live action show on Twitch.
Armed with the powerful HP OMEN gaming laptops, two eSports pro teams entered the OMEN Chambers, to face physical and mental tortures voted for live by the viewers. The first event was watched live by over 100k viewers with votes & tweets averaging at 10 per second for the entire duration of the three hour event.
The success of the first #Omenchallenge led to a second show and ultimately convinced HP to create a new sub brand called OMEN by HP. Launching in 2016 OMEN by HP will feature a range of high end gaming PCs and the Omenchallenge format continues in Europe and the US.
A short but fun animation for ASICS Tiger. A celebration of life in the city and the confidence of being comfortable in your environment.
For this campaign we took over the hearts of major European cities, represented in the animation, with various OOH executions.
As the brand for the dedicated runners, Asics wanted inspire people to keep pushing and better their best.
Kim Gehrig directed this girls story as she pushes herself to a new personal best.
Besides the TVC we also launched content and the myAsics facebook app to provide some actual help and motivation for runners who want to get better. The app would merge the functional personal training plan with motivational quotes from athletes, Asics and your friends.
PlayStation launched the PS Vita as the most powerful handheld gaming device ever, delivering the same immersive PlayStation experience of the console. Giving it the power to put the world in play, no matter where you are.
The making off shows how Independents Cary J. Fukunaga staged the the D-Day landings in a quarry near Prague, to help us put the world in play for the launch TVC in Europe and Asia.
Architects, visual artists and scientists are often chained to their desks, because the powerful machines they use are too big to move.
The HP ZBook Mobile Studio is the new ultra powerful laptop that will change that. To prove the point we partnered with three architects and sent them thousands of miles away from their Rotterdam offices to a rock festival in Idaho, U.S.A. The final product of the inspiration of the trip was the Rockmagneten rock music museum in Denmark.
HP had booked Ellie Goulding for a corporate event and tasked us to create some content out of the event.
As part of the global HP Bend the Rules campaign we created an interactive music video for her hit "Burn". Working with ACNE we brought together graphic designer Mike Kus, illustrators Katie Rodgers, Amaia Arrazola and Gabriel Moreno, typographer Tyrsa and photographer Jordan Herschel.
Their artwork was integrated in Ellie’s live action performance and can be activated by pressing the H and (or) P key.
To counter the EA FIFA 16 exclusive deal with Xbox we created a football defense campaign. As Playstation had the largest number of football gamers in the world already (31 million to be exact) we used this insight to create PS.F.C - The biggest and best football club in the world.
The campaign launched with a 60 second spot during the opening games of the UEFA Champions League. With each scene then edited down to create a series of idents that would run within ad breaks for the entire Champions League season.
To coincide with the famous 'La Ballon D'or' (The Golden ball) award, we create the 'La Mannete D'or', The Golden Controller. An award for the best goal scored on FIFA 16.
The competition received millions of entries with players sharing their best goals online using the PS share button.
The brief for the 2010 World Cup campaign was to create a global platform to show that adidas not just understands the importance of the team as the key to every success in football, but to go deeper. What are the different talents that turn a football team into a great football team?
Our Idea was to tell the story of Zinedine Zidanes journey towards the 2010 World Cup. This football legend would travel the globe to find the worlds best players for his team.
Launched in the Champions league final 2009, Zidanes first trip lead him to Argentina to meet The Spark. Brought to life by Rupert Sanders.
Told in the style of a graphic novel, each chapter of his journey highlights another player, his special talent and of course his adidas boot. Over the course of a year we introduced the different player types in TV Spots, print, online, a classic graphic novel and finally brought them together in the EA FIFA 2010 game.
Zinedine Zidanes journey finally leads him to the 2010 FIFA World Cup in South Africa. Along the way he has shown the players types that every team needs. The only question that remains: Who will lead his team to victory?
The static work was launched alongside a series of content mainly on the adidas football facebook page.
These player films where matched up based on the actual results from the tournament and kept fueling the conversations on facebook.
A facebook matchup app also allowed everyone to predict which player would lead his team to victory in an upcoming match.
As the final step of the twelve month Word Cup campaign we united all the player characters that Zidane found along his journey and united them as the Ultimate Eleven in the EA FIFA 2010 World Cup game.
(Please excuse the music)
As part of the adidas 2010 World Cup campaign we created the Live Quest charity.
During the tournament fans could vote for the moment of the day on the adidas football facebook page. The winning moment was painted over night by Espior Kennedy and Paul Junior Kassem. Telling the World Cup story of our player types in countless paintings.
Besides being used as a backdrop for the adidas medic center in Johannesburg and digital content, all the paintings where auctioned off on eBay and the money raised went to Nelson Mandelas 46664 foundation.
A special for the UK market. David Beckham's good bye to the Three Lions. After being approved by DB and adidas UK, shot in LA and ready to go up big on Oxford Street and as a poster in the SUN newspaper... it proved to be a bit too much for adidas HQ in Germany.
This was the European launch campaign for the PS4. And like the PS4 itself it was made entirely for the players.
Teasers were followed by the launch TVC, brought to life by director Scott Lyon.
Extending the film into digital, it includes over 50 references to past, present and future PlayStation games and commercials. By spotting all of these "easter eggs", players could win exclusive rewards.
But the overall campaign had many more elements. The case study shows all the elements and results.
A series of posters to illustrate the irreverent world that PlayStation offers to the players. They where used at trade shows like E3 and Gamescom to add some colour to the PlayStation booth as well as for event invitations, brand books internal coms.
They where also incorporated into the opening for the annual PS Showcase all markets meeting.
Launch TVC for The Last of Us.
Unstoppable was the core idea for the BMW Motorcycle pitch.
Rather then showing TV and print ideas we created a book for the pitch that brought Unstoppable to life. A lot of ideas from the book became reality or inspired new executions. Resulting in a complete relaunch of BMW Motorcycles brand.
This film was the first element of the campaign, introducing Unstoppable as the new brand philosophy. We then expanded the idea into all areas of the brand.
The digital Unstoppable GPS Drawings idea was part of the initial pitch and one of the first elements of the campaign that we produced. To create a GPS drawing riders could use a GPS system to track their route and then display it on google maps. Turning the planet into their canvas.
We created a series of films to demonstrate the idea and inspire riders all over the world to join and upload their drawings.
A few simple retail posters and films for the Asics Tiger brand, using the key shoe materials as inspiration.
What's the most important thing to young people today? Insta-fame. So to promote the HP X2 laptop we held a competition that would change change one lucky Instagramers life by making their feed Epic!
A fun little activation for the UK market...
With the question "Is it Love?" we launched the new MINI in 2001 in all markets besides the UK and US. This was the start at my first job at Jung von Matt in Germany.
Taste life pure filtered was the thought for the new Amstel Filtered beer. To bring this idea to life we not just made a TVC but created the Amstel Filtered Gallery. The first gallery experience curated by your subconscious. The launch event was hosted in Amsterdam and then it became a traveling exhibition on a tour through all the markets.
A few sentimental bits and pieces from my first steps in advertising, starting with two of my old favorites.
A poster for the German running specialist chain Runner Point and a 24h quick turn around newspaper ad for a Greek nobody who made it into the Australian Open finals.