As part of the adidas 2010 World Cup campaign we created the Live Quest charity.
During the tournament fans could vote for the moment of the day on the adidas football facebook page. The winning moment was painted over night by Espior Kennedy and Paul Junior Kassem. Telling the World Cup story of our player types in countless paintings.
Besides being used as a backdrop for the adidas medic center in Johannesburg and digital content, all the paintings where auctioned off on eBay and the money raised went to Nelson Mandelas 46664 foundation.