Unstoppable was the core idea for the BMW Motorcycle pitch. 

Rather then showing TV and print ideas we created a book for the pitch that brought Unstoppable to life. A lot of ideas from the book became reality or inspired new executions. Resulting in a complete relaunch of BMW Motorcycles brand.

This film was the first element of the campaign, introducing Unstoppable as the new brand philosophy. We then expanded the idea into all areas of the brand.