2015 HP launched the first HP OMEN gaming laptop. A powerful machine in a small package. The only part it was lacking was credibility within the eSports PC gaming community. To prove that a "printer brand" understands PC gaming we created the Omen Challenge. A live event that contributes to the culture of eSports and the first ever live action show on Twitch.
Armed with the powerful HP OMEN gaming laptops, two eSports pro teams entered the OMEN Chambers, to face physical and mental tortures voted for live by the viewers. The first event was watched live by over 100k viewers with votes & tweets averaging at 10 per second for the entire duration of the three hour event.
The success of the first #Omenchallenge led to a second show and ultimately convinced HP to create a new sub brand called OMEN by HP. Launching in 2016 OMEN by HP will feature a range of high end gaming PCs and the Omenchallenge format continues in Europe and the US.