To counter the EA FIFA 16 exclusive deal with Xbox we created a football defense campaign. As Playstation had the largest number of football gamers in the world already (31 million to be exact) we used this insight to create PS.F.C - The biggest and best football club in the world.
The campaign launched with a 60 second spot during the opening games of the UEFA Champions League. With each scene then edited down to create a series of idents that would run within ad breaks for the entire Champions League season.
To coincide with the famous 'La Ballon D'or' (The Golden ball) award, we create the 'La Mannete D'or', The Golden Controller. An award for the best goal scored on FIFA 16.
The competition received millions of entries with players sharing their best goals online using the PS share button.