HP had booked Ellie Goulding for a corporate event and tasked us to create some content out of the event.
As part of the global HP Bend the Rules campaign we created an interactive music video for her hit "Burn". Working with ACNE we brought together graphic designer Mike Kus, illustrators Katie Rodgers, Amaia Arrazola and Gabriel Moreno, typographer Tyrsa and photographer Jordan Herschel.
Their artwork was integrated in Ellie’s live action performance and can be activated by pressing the H and (or) P key.